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Search results for “Google Hotel Ads”
Expedia relentlessly tests the science of user experience and vacation planning
02/29/2016
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9:38:38 AM
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What distinguishes Expedia is its dedication to understanding the psyche of the modern travel planner. Expedia’s leadership believes the knowledge of customers is what has allowed it to recover from earlier stumbles.
Booking.com boss is clicking annoyed
03/10/2016
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1:50:17 PM
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Darren Huston, chief executive of Booking.com told an audience at ITB Berlin this week that marketing initiatives by hotels chains such as Marriott and Hilton are annoying.
Travel search service tries to make hay whilst Facebook still shines
02/16/2016
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3:35:53 PM
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Countless travel brands have turned to Facebook in recent years in an attempt to expand their digital marketing efforts due to the difficulties many face with their surrounding search engine optimisation tactics.
Alitrip set to leverage Alibaba’s prowess in the world of e-commerce
02/22/2016
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4:08:55 PM
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Be it for Alibaba’s massive traffic or data analysis expertise, Alitrip is looking beyond the model of a traditional OTA to have a bigger say in the overall consumer travel experience.
Pivotal moments 2015 – When TripAdvisor’s instant booking won Marriott
01/05/2016
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10:21:33 AM
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With the world’s most-downloaded travel mobile app, TripAdvisor provides a solution to hotels which have been struggling to market mobile users. This summer, it successfully signed Marriott to participate in its instant booking functionality.
The giant digital hotel concierge is here
01/25/2016
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3:36:05 PM
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Spanish technology company Infotactile has created a giant iPad which enabled guests to know about a hotel and the surrounding area and to make taxi, museum and other reservations.
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Foreign OTAs – can they challenge the likes of Ctrip and Qunar?
01/29/2016
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10:02:43 AM
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Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.
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